Designed around how people actually use it

UX is how the thing works: the route people take, what they need to know, how easily they finish.

UI is how it looks and how you interact with it.

We treat them as one job. A lovely interface is worth little if the journey under it confuses people.

Where it's worth it, yes.

That can mean stakeholder workshops, analytics, existing customer feedback, usability testing, competitor research, or watching how people move through the site now.

The point isn't research for its own sake. It's better design decisions with something behind them.

Yes. A full redesign isn't always needed.

We can review what's there, find the friction and recommend changes to journeys, navigation, content, interfaces and conversion points, working within the platform you've got.

On bigger or more complicated work, usually.

Wireframes and clickable prototypes let us try journeys out before the expensive part starts. Problems surface early and stakeholders can see what they're agreeing to.

We agree the measures before we change anything.

Depending on the job that might be conversion rate, journey completion, drop-off, engagement, task success or sales.

After launch, Grow keeps measuring and improving on real behaviour.

Yes. We regularly work as part of in-house digital, product, marketing and development teams.

We can lead the UX, back up your team as specialists, or share the work. Whatever suits how you're set up.