Dean's of Huntly

SEO measured in customers, not rankings

Technical SEO, content, digital PR and conversion, aimed at the searches that make you money. Search keeps changing, so we keep adjusting.

Our operating model

SEO starts with knowing what growth should look like

We don't start with a keyword list and a monthly content quota. We start with where you want to grow and how your customers search.

Rankings are the start of the job.

Our best SEO work comes from knowing the business: what customers search for, what happens when they land, and where organic search earns the most.

Cannot recommend enough

Incredibly helpful and supportive team of people who are very knowledgeable in their fields. If you're looking for web design, paid ads, SEO or social media management, check out mtc.

Bethany CrossBrand & Marketing Manager, Dean's of Huntly Trustpilot Read the review

SEO that stands still goes backwards.

An SEO programme rarely looks the same two years on. New products, new markets, competitors changing tack, customers searching differently. Our job is to keep the strategy moving with it.

  1. Nov 2021
    Deliver

    New eCommerce website launched

  2. Jan 2022
    Grow

    SEO, paid search and social media management started

  3. Mar 2022
    Grow

    Service level agreement started

  4. Apr 2022
    Deliver

    Trade customer login added

  5. Dec 2025
    Grow

    User-generated content creation started

  6. Today
    Grow

    An ongoing partnership

Getting found is only half of it.

Tell us what the business needs to achieve and we'll build the SEO around it.

Let's talk

Still deciding?

The questions we get asked most often before an SEO programme starts.

What SEO does mtc. do?

Technical SEO, content strategy, on-page work, digital PR, site architecture, eCommerce SEO, local search, migration support and ongoing organic growth.

We don't sell them as separate products. The mix depends on where the openings and the blockers are on your site and in your market.

How long does SEO take to work?

It depends on where you're starting, how competitive the market is, what state the site is in and how big the opportunity is.

Some changes move the needle quickly. Bigger programmes usually build over months. We set expectations against your actual opportunity, not a made-up ranking timeline.

How do you measure SEO?

Rankings, visibility, impressions and organic traffic tell us what's happening. The headline measure should tie back to the business.

Depending on the organisation that might be organic revenue, qualified leads, new customers, conversion rate, or growth in the products that matter most.

Can you work with our content or development team?

Yes. SEO usually goes better when we're sitting alongside in-house marketing, content, eCommerce and development people.

We can lead the strategy and work with your team, or take on delivery where you need the capacity.

Do you do SEO on sites you didn't build?

Yes, both.

We can take over SEO for an existing site, find the technical and content openings and build a roadmap without a redevelopment.

Where technical limits are holding growth back, we build too, so we can fix the problem rather than just write it up.

How is AI search changing SEO?

Search is wider than ten blue links now. People find brands through AI answers, richer results and other answer-led places.

The basics still hold: a site search engines can read, content worth citing, clear entities, strong brand signals. On top of that we think about how your content gets picked up and quoted by the newer search experiences.

Where should search take the business next?

Maybe you've hit a ceiling. Maybe competitors are taking visibility you should own. Or you're spending on SEO with no clear line between rankings and sales. Tell us what the business is trying to achieve and we'll help work out where search can make the biggest difference.

Let's talk

Prefer to talk now? Call 0344 804 2021.

  • A real person gets back to you within one working day
  • No obligation and no cost to talk it through
  • 20 years building websites and platforms for UK brands

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